MCIFs vs FI Works – FI Works – Sales and marketing you can bank on.

After our recent article, “Are MCIFs Dead?”, we have had many people ask us what the difference is between what we can do and what MCIFs can do. There are a lot of factors that make FI Works different.

Data Analytics

Integrated data across your silos all in one convenient location.

Clean, consistent, and correct data each day.

Scoreboards and dashboards monitor performance & communicate strategy at a glance.

See profitability and drill into the details.

Marketing Automation

Manage, track, and automate your campaigns in one place.

Identify qualified targets for campaigns with advanced statistical and machine learning.

No need for a data scientist – powerful and user-friendly analytics tools are built right in.

Sales & Service

Guide bankers on exactly what to work on to grow revenue and relationships.

Personal and work queues and workflows manage daily activities.

See a full view of your best sales opportunities with automated daily data updates.

What makes us different?

We’ve made the hardest stuff easy.

WE PROVIDE SERVICE & EXPERTISE

You never have to talk to a machine to get help. We do most of the hard work for you at no extra cost.

WE SOLVE THE DATA DILEMMA

We consolidate and cleanse customer data from all your silos every day and integrate it with prospect lists.

WE MAKE INTELLIGENT TARGETING EASY

Our predictive analytics engine identifies highly qualified targets for sales and retention campaigns.

WE DRIVE HIGH-PERFORMANCE BEHAVIOR

The targeted work queues, scorecards, and dashboards drive high performance for marketing and front-line sales.

MCIFs vs FI Works:

Category	MCIF	FI Works
Data	Monthly updates	Daily updates
Data Integration	Often limited to the core system	Extensive integration of core, digital, and other lines of business
Data Analysis	Basic reporting	Scorecards, Dashboards, and Reports
Sharing Information	Emailed reports and spreadsheets	Enterprise-wide Scorecards and Dashboards
Targeting	Basic queries and list generation	Intelligent targeting with machine learning
Marketing Automation	Extracting lists for 3rd parties	Complete automation of customer experience programs
Email Automation	No email marketing tools	Integrated email marketing engine with automation
Integrated CRM	Isolated from CRM systems	Integrated CRM
Services	Extra costs	Included (data integration, dashboard creation, modeling, campaign setup)